A FASCINATING TRAIT

I had the incredible opportunity to immerse myself in a logo project for the ZZP company "En daar voorbij," which, when translated, means "And Beyond" in English. This  name serves as a clever homage to Buzz Lightyear's legendary catchphrase "to infinity and beyond," beautifully encapsulating the company's  dedication to exceeding their clients' expectations at every turn.

In crafting the logo, we drew inspiration from iconic brands like McDonald's, Nike, and KFC, each of which shares a fascinating quality: subtlety. These brands understand the power of leaving room for imagination, and we sought to do the same for "En daar voorbij." Our goal was to create a logo with a hint of geekiness, paying homage to the company's playful name and its nod to pop culture references like Buzz Lightyear and Star Wars.

The result was a logo design that not only captured the essence of the company's message but also incorporated a touch of whimsy and nostalgia. It's a testament to the idea that even in business, a little bit of fun and creativity can go a long way.